Brand Guide · v1.0 · May 2026
The Orange Aftermarket brand, in one place.
Logos, colors, typography, and usage rules for everyone designing, marketing, or representing Orange Aftermarket. Click any color swatch to copy the hex code. All logos are downloadable in PNG and SVG formats.
The brand
Who we are
What we are
Orange Aftermarket is the allied marketing partner to Kubota, powered by Wiedmann Bros. Distributing Co. We supply aftermarket parts and accessories direct to authorized Kubota dealers nationwide.
The brand reads bold and confident — built for dealers who expect serious gear, fast service, and pricing that respects their margin. Orange isn't a decoration; it's the signal that says "this is the dealer-direct channel."
Logo system
Three approved variationsThe Orange Aftermarket mark comes in a few treatments — full color, all-white, single-color dark, and reversed combinations — so it reads cleanly on any background. Every variant, plus horizontal and vertical lockups, lives in the Marketing Vault. The three below are the most common.
Color palette
Click to copy hexOrange is the brand signal — used for accents, calls-to-action, and the wordmark itself. Black grounds the brand. The cream and dark warm-neutral support a system that feels considered, not corporate.
Print note: The logo's vector orange is #E04726 — visually identical to the web orange but optimized for CMYK print. Use the web orange (#E44408) for digital; reference the logo's orange for spot-color print runs.
Typography
Poppins · single familyPoppins handles everything from display headlines to body copy. It's a geometric sans with strong personality at heavy weights and clean readability at regular weights — a single family covers the whole system.
Logo usage
Do's & Don'tsLogos work hardest when they're used consistently. A few guardrails:
Do
- Use the primary mark on dark or orange backgrounds.
- Maintain clear space equal to the height of the "O" in "ORANGE" around all sides.
- Use SVG format for digital applications whenever possible — scales without loss.
- Place on the darkest available background for maximum contrast.
- Use the all-white version on dark or photographic backgrounds for maximum legibility.
Don't
- Don't recolor the logo. The orange and white are part of the mark — not editable variables.
- Don't place the logo on a busy photograph without a solid dark overlay behind it.
- Don't rotate, skew, condense, or stretch the logo. Use the provided assets only.
- Don't add drop shadows, glows, or other effects.
- Don't reproduce smaller than 80 px wide on screen or 0.75" wide in print.
- Don't use the wordmark variant on light backgrounds — "AFTERMARKET" disappears.
Get the assets
Logos, color swatches, and dealer collateral
All approved Orange Aftermarket assets are in the Marketing Vault. Logged-in dealers only.
